Fitness Pharma Sports Nutrition
This range consists of three protein bars and three energy bars.
The protein bars comes in three flavours (Chocolate, Caramel and Crunchy Caramel) each 50g bars providing 30% protein. The energy bars also comes in three flavours (Honey & Peanuts, Coconut and Red Berries) each 45g with a carbohydrate content ranging from 66-73%.
During the conceptual phase it was agreed that all Protein- and Energy bars under the Fitness Pharma brand should be low in calorie, taste good and appeal in design to a more diverse market than just your average “sports” bar. The result is that all bars are made and produced with less than 170 calories per bar and with a design that appeal to the wide audience due to a more confectionary look. This has resulted in a range where the protein bar (with chocolate flavor) in less than 12 month has become one of the best selling protein bars in Denmark… quite an achievement!